
Among breeding activities, pig production is one of the most strongly involved in the question of social acceptability. Indeed, it often symbolizes for non-agricultural people the inconveniences related to livestock productions. So, pig farm extension projects are more often disputed. A case study of conflicts related to porcine projects in Brittany improves the understanding of this question. It demonstrates that, generally, the conflict is neither expected nor anticipated by the breeder. The opposition is often implemented preventively by local opponents who fear annoyance or harm. This local opposition can then create a stronger mobilization. The conflict often reveals local challenges and particularly failures of the pig-breeder’s social or behavioural position in his living environment. The breeders and their partners must absolutely be able to understand and take into account opponents’ expectations, especially in the local context. It is necessary on the one hand, to make the projects a reality and, on the other hand, to improve the coexistence of agricultural and non-agricultural activities on the territory.
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